HYB interviewed by RT and talked about Using Standards to Market Products
Using Standards to Market Products
—HYB Sales Director Kim Lee says standards are critical for a product to achieve market success.
RT: When did HYB first use standards? And why was it important?
Kim: Ever since we began production, standards have been critical and exist as a logical tool to minimize confusion within organizations and provide a foundation upon which we can continue to improve our products.
HYB has a reputation for conducting thorough intellectual property (IP) research and development in the toner and cartridge industry. We have set a high standard in the manufacture of injection and blow molding and today we have 2,700 cartridge SKUs for copiers. We know all too well the successful functionality of the whole cartridge is dependent upon each material we select, whether it be a PVC film, foam, or seal. Merely copying the OEM will not provide us with a final product that will satisfy our customers. Having a standard to measure and identify each component and the raw material is the only way to establish a bill of materials list to build a superior product.
RT: Which key standards are you using now?
Kim: When it comes to environmental and management standards, we rely upon ISO 14001:201 and ISO 9001:2015. The test standard IEC
62321:2013, EN 55014-1:2017, EN55014-2:2015, EN61000-3-2l2014,EN61000-3-3:2013+A1:2019, EN60335- 2-2:2010+A11:2012+A1:2013, 10-RING environmental-friendly standards also play a key role too. At HYB, we have also developed our own unique and more sophisticatedquality systems—much stricter than ISO 9001:2015—to set even higher standards on our products.
RT: Why is it important for aftermarket suppliers like HYB to follow standards?
Kim: There is an industry perception that the composition of copier toners is much simpler than laser toners. An illusion exists that it must be easier to produce copier toner cartridges. As a result, many manufacturers of laser toners have jumped into the copier industry expecting it to be “profitable” and “easy” with “low engineering and technical know-how.” Consequently, many failed. They couldn’t provide consistently stable, quality products and created a highly technical service cost to their customers. For this reason, manufacturers should meet product performance standards that can be measured and compared with OEM products.
HYB is not satisfied to simply offer “workable” cartridges but to also consider care for human health. HYB insists on using premium plastic granules that meet environmental standards and do not contain toxic levels of decaBDE and other harmful chemicals. A recent LGA emission test of eight competitor products purchased through Amazon all failed because of the harmful levels of chemical contents (including naphthalene and
cobalt) in the toner. It is the reason why HYB insists on using qualified premium toners that passed LGA emission tests.
RT: Are standards important when it comes to market your products and do end-users really care?
Kim: Yes, certainly.
Standards are an integral part of quality control (QC) procedures as is also the case with supplier management, maintaining consistency and tracking
methods. The benefits distributors and dealers receive from products is having conformity with standards and will continue to provide products and services with consistent quality for their customers, the end-users. These end-users will know whether those products satisfy their needs or not. This is how brands or products impress customers. In our new product announcements, we don’t just make pronouncements but also provide the authentic test results and data so our products can be compared with others. In this way, customers will have clarity about our new products and that can only be achieved because we persist in strict standardization.
RT: What level of resources do HYB invest in standardized processes?
Kim: Both financial and time resources are a persistently significant investment at HYB. This includes time, technical professionalism,training, machines, and testing equipment, and automation tooling to achieve high levels of standardization. We pay for ongoing, third party consultation where all our products and samples are tested, approved and certified to ensure that we meet the appropriate standards.
Full Article is in NO. 113/2020 of RT Magazine with below link to download:https://o1.rtcdn.net/uploads/2020/06/Issue113EN.pdf http://www.copiertonerpro.com